Brian Perry

Writer. Journalist. Blogger. CNN.


How to… Start Your Own Business

Confessions of a Career Girl

Hi everyone

Starting a new business is often as scary as it is exciting!

Whether you’ve done it all before or you’re simply in the early stages of looking for where to start, here are 10 tips and tricks on being your own #boss

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  1. Come up with a good idea!

Yes, this may sound super obvious but trust me, sometimes excitement overtakes logic. Have you come up with a cool new product to market? Have you solved a problem that other people seem to struggle with? Whatever your idea is, make sure that there is a legitimate need/want for it. If you’re not sure – ask your friends and family for their advice!

2.  Take a moment to reflect on WHY you want to be a business owner.

Is this something you are truly passionate about? Often in the early stages of business, you as the owner will take out little…

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The Power Of Storytelling To Court Candidates

Storytelling is the fundamental building block of communication. In a world where people are bombarded by choices, story is often the deciding factor in whom we decide to do business with. 

Smart organizations are leveraging the power of storytelling in their employer branding. Storytelling is also a great tool to turn employees into brand advocates. 

Check out the rest of this article on for some great examples of how companies are using storytelling to court their constituents. 


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Book Review – “Lean Startup” By Eric Ries


Lean StartupIf you follow the technology startup scene or you are part of a company that is always looking out for the latest thing around innovation then you should have heard of the term lean startup.  The Lean Startup written by Eric Ries in 2011 helped popularize the concept and explain the principles involved in developing businesses, products and services the lean startup way. Eric Ries is an entrepreneur who had been involved in starting companies that failed and succeeded, but his learning for lean startup came from his success rather than failure.

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