Storytelling is the fundamental building block of communication. In a world where people are bombarded by choices, story is often the deciding factor in whom we decide to do business with. 

Smart organizations are leveraging the power of storytelling in their employer branding. Storytelling is also a great tool to turn employees into brand advocates. 

Check out the rest of this article on Monster.com for some great examples of how companies are using storytelling to court their constituents. 

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