TIME

How do you get people interested in you when you only have 30 seconds?

Whether you’re at a job interview, networking at a cocktail party, or ran into Warren Buffett in the elevator, quickly persuading others to think you’re the most interesting person they’ll meet is no easy task.

“Most people can’t present what they’ve done effectively,” Paul McDonald, a senior executive director at staffing firm Robert Half, tells Business Insider. “They’re not used to giving sound bites of what they do.”

Below, McDonald gives us eight steps to crafting the perfect elevator pitch:

1. Know exactly where you want to go.

Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.

“Take your resume and…

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