MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How do you lead a team during a time of transition? is written by Donna Wiederkehr, CMO of Dentsu Aegis Network.
Transition used to be something companies weathered from time to time. Leadership teams would shift, businesses would merge, and things would settle into a new normal — at least until the next big change. In today’s convergent business landscape, change is the only thing that is constant.
I have the privilege of working at a company that is committed to intentionally disrupting the marketplace and driving change. It’s been a powerful strategy that has helped us grow two times the rate of the industry. Through this I have come to believe that strong leaders need to focus on four things:
Have a clear vision
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