TIME

Lots of 25-year-olds write blog posts. One would have to imagine the incidence is even more pronounced among 25-year-old creative types, who have not yet been ground into submission by the machinery that makes the American culture industry levitate and whirr. It’s exceedingly rare that one of those blog posts accomplishes anything, except perhaps a phone call from a parent who wants the author to give law school another shot.

It’s exceedingly surprising, when the proper nouns are stripped away, that a 25-year-old’s blog post—on a Sunday—could compel Apple, the world’s most valuable company (by market cap), to change course later that day on an already-announced major consumer product, one that had presumably occasioned dozens of previous meetings and strategy sessions and chin-stroking over the product’s peculiarities.

But this is a story about Taylor Swift, who was already before Sunday the biggest thing going in popular music and…

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